ESPN: The Worldwide Sellout

A blind man can see that the self-proclaimed Worldwide Leader in Sports is no giant of journalism, but the hype-pool of Super Bowl week is no excuse for the eyewash ESPN put out yesterday masquerading as an Earth-moving event of epic proportion.  It was pathetic; it was sad; and it goes to the heart of my belief that many in the news media compromise their integrity every day in covering sports stories, giving control over what they ask and what they publish to the players and the teams.

Loads of reporters have wanted to interview Indianapolis Colts quarterback Peyton Manning, whose great career came to an unexpected (and perhaps only temporary) stop when he missed this entire season recovering from neck surgeries.  They’ve especially wanted to talk to him since (1) his contract is expiring and everyone wonders if he’ll come back to play with the Colts, or if the team will drop him to save money and use the first pick in the upcoming draft to secure his successor, (2) the Super Bowl is being played in Indianapolis on Sunday, (3) Manning’s brother Eli, the quarterback of the New York Football Giants, is playing in this year’s big game, and (4) anything new to report on would be a blessing.

They’ve all wanted the Big Get, but Peyton Manning has declined the offers, which is his right, until yesterday, when he agreed to an interview with ESPN’s Trey Wingo.  But you and me, the great unwashed American tee wee viewer, we had to be sharp to notice that the interview was arranged through the good offices of Gatorade, which granted ESPN access to its spokesman Manning so he could talk about a Gatorade promotional event.  As such, Gatorade leveraged its position to turn a “news” interview with a hard-to-get person at a time when he’s even more in the news than normal into a commercial for Gatorade (Manning was interviewed with Gatorade bottles lined up behind him, for crying out loud!); as a business with a product to promote, that’s Gatorade’s right.

But it only works when ESPN agrees to the charade.  Check out the interview, parts 1 and 2.  I give Wingo credit for repeatedly trying to get Manning to talk about his injury, his unfortunate public disagreement with his team’s owner, and his contract situation, all things that Manning didn’timage want to discuss—all the reasons why he hadn’t been talking to anyone lately.  As for Manning—and this is particularly true in part 2—I give him credit for not straying from his intended topics.  But for a guy who is so good on camera in so many commercials and interviews, and when he hosted “Saturday Night Live,” I thought he looked uneasy throughout, as if he were seated on something not flat or soft.  When you think about it, that isn’t surprising for a guy who agreed to be interviewed but knew he wasn’t going to be responsive to most of the questions.  I’m not the only one he thought that the very camera-friendly Manning looked uncomfortable in this “interview.”

I’m not saying you can’t do an interview arranged by a press agent or a corporate sponsor, but if you put yourself out to the public as an independent journalistic voice then you don’t roll over (insert inappropriate sexual metaphor here, if desired) and let the flaks have their way with you.  This interview wasn’t live to air—ESPN had the time, and every right, to edit it as they saw fit before airing it, or not to air the damn thing at all if they determined that it wasn’t newsworthy.  What they aired was an embarrassment…or should be.

And then I think about Newt Gingrich, and the traction he’s getting complaining about presumptuous reporters asking uncomfortable questions during campaign debates.  (Jack Shafer takes him to task for pouting and blaming journalists.)  Gingrich is smart enough to know that asking hard questions is what reporters are supposed to do, and also smart enough to know that a lot of people will find him brave for “standing up to” the hated left wing liberal news media.

Remember, most people don’t see any substantive difference between the reporters covering the candidates for president and the reporters covering high school football.  When those people see that “the media” is willing to surrender control of the content of an interview and allow a pro football quarterback to hawk a promotion put on by his sports drink company but conspicuously refuse to answer any question of substance, we shouldn’t be surprised when they think it’s inappropriate “gotcha” journalism for reporters to ask a pointed question of a candidate for president.  And we sure as hell shouldn’t be surprised when the candidate exploits those feelings for his own benefit.

Thank you, Worldwide Leader, for your contribution to journalism education—the bad example.

The man says media bias isn’t a problem, it’s a solution; thoughts?

Are you like me, do you just love the press criticism?  (Of course you are; of course you do.)  Well, I correspond today with news of the new location for Jack Shafer, who was laid off last month by Slate, where as editor at large he wrote the Press Box column (and other things).  In fact, Shafer’s first column at Reuters is dated one week ago so I’m a couple of days late to the party, but there’s not as much to catch up on if you start right away.

If you’re new to Shafer’s brand of criticism, jump in with a look at the latest column: he’s arguing against self-described centrist journalism.

If not for media bias, I’m certain that my news diet would taste so strongly of sawdust and talc that I would abandon news consumption completely. As long as I’m eating news, give me the saffron smoothness of New York Times liberalism and the hallelujah hot sauce excitement of Fox News Channel conservatism. Anything but a menu of balance, moderation, and fairness!

Read the column—he’s not against “balance, moderation and fairness,” he’s against bland; he’s against lazy news consumers who are insufficiently critical of what they read, see and hear, and recommends we all expand our menu of news providers.

The recommendation comes from my prejudice that liberals are better at sniffing out corporate corruption and national security shenanigans and conservatives better at blowing the whistle on waste and overreach by governments. Centrist news outlets, or at least self-defined centrist journalists, don’t strike me as possessed or deranged enough to battle their way to the end of a good investigation.

I also call upon readers to learn how to hit both lefties and righties—and whatever ambidextrous centrist journalists take the mound. Media bias isn’t a journalistic problem. It’s a solution.

Shafer’s new spot at Reuters is now on my blogroll over there, for your future reference.

The Washington kabuki

It’s playing out just as any predictable, poorly-written melodrama might, these “negotiations” to raise the federal debt ceiling and avert a national economic emergency, particularly when the play is performed by such transparent and ham-handed actors.

As expected, yesterday the Senate refused to go along with the House bill to cut government spending and pass a balanced budget amendment to the Constitution (which even National Review’s Rich Lowry is against); it was thought this might provide the cover for enough Republicans to be able to say that they had done their best to comply with Tea Party demands but now had to vote for a debt ceiling hike to avert a crisis, but we haven’t seen that start so far.  Then, Speaker Boehner dramatically announced he was “abandoning” his negotiations with President Obama and laid all the blame on him for not giving in to the no-tax-hike meme…before he announced he would continue negotiating.  Obama says Boehner’s rejected a plan with less tax increases than what the Gang of Six proposed earlier in the week, and he’s called for more negotiations this weekend, while Senate leaders are trying to revive the scheme to let the president raise the debt ceiling without members of Congress having to cast an approving and politically-dicey vote.

Politically dicey?  Yes, for the many Republicans in the House more worried about getting a Tea Party-ish challenger in next year’s primary election than they are about the United States defaulting on its debts.  How’s that for statesmanship?

(Check out the letter Boehner sent to House Republicans on Friday, and expect to see/hear the verbiage again in campaign ads.)

So they talk this weekend, and come out of the talks to stand in front of the microphones and say predictable things.  I feel pretty confident they will come up with some way to beat the deadline and raise the debt ceiling to prevent default, even if they don’t tie it to spending cuts or increased revenue (which isn’t necessary—these are separate albeit related issues).  But I wish they would take advantage of the opportunity now to take some action on spending and revenue, because that’s going to have to be addressed and sooner would be better than later.  David Brooks thinks so, too, arguing that “Standing still is not an option.”

Doing nothing could lead to default and the end of American economic supremacy. The compromise put together by Harry Reid, the Senate majority leader, and Mitch McConnell, the Republican minority leader, that’s been floating around is a ploy to evade responsibility. Punting with some small package would spook the markets and reflect dishonor on yourself.

(snip)

You do it because you know the political climate will be worse for a deal in 2013. If you’re a Republican, you know Obama might win re-election, and even if the G.O.P. swept everything, you know your party wouldn’t have the guts to cut entitlements unilaterally (that’s why the cut, cap and balance bill didn’t mention the specific programs that would face the ax). If you’re a Democrat, you know Obama might lose, and, even if he doesn’t, the Senate will likely tilt rightward.

Mostly you do it because you want to live in a country than can govern itself.

(snip)

…this is the next step in the journey toward economic health.